Geesung Choi

Choi Gee-sung (; born 2 February 1951) is President and Chief Executive of the digital media division at Samsung Electronics, overseeing the third-largest business group of the South Korean company, which includes televisions, flat-panel screens, MP3 players, personal computers, and other consumer electronics. He was a New York City torchbearer for the 2004 Summer Olympics relay.

Early life Choi grew up in Chuncheon, Gangwon Province, where he attended Chuncheon Middle School and Chuncheon High School. He graduated from Seoul National University's Department of Business in 1977.

Career Choi had a stint as chief design officer and established Samsung's chip business in Europe in the 1980s. He is best known as a marketing expert, however, and is credited with having steered Samsung past Sony (SNE) to become the world's No. 1 TV brand in 2006. Choi took over the running of Samsung's mobile phone business in January 2007. By September 2008, the company's global market share stood at 17.1%—second only to Nokia and up from 14.4% in 2007.