Gary Vaynerchuk

Gary Vaynerchuk (born Gennady Alexandrovich Vaynerchuk, November 14, 1975; commonly known by his alias Gary Vee) is an American businessman, author, speaker, and internet personality. Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York–based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.

Early life Gennady Alexandrovich Vaynerchuk was born on November 14, 1975, in Babruysk in the Soviet Union (today part of Belarus), He is of Ashkenazi Jewish descent. Vaynerchuk was raised in New York City's Queens borough and later moved to Edison, New Jersey. At age 14, he joined his family's retail-wine business. After his family moved, he graduated from North Hunterdon High School.

In 1998, Vaynerchuk graduated with a bachelor's degree in management science from Mount Ida College in Newton, Massachusetts.

Career

Resy Vaynerchuk co-founded restaurant reservation app Resy, which was acquired by American Express in 2019. He is also a co-founder of winery Empathy Wines, which was acquired by Constellation Brands in 2020. Vaynerchuk is the creator and founder behind the VeeFriends1 and VeeFriends2 non-fungible token series.

Wine Library After graduating from college in 1998, Vaynerchuk assumed responsibility of his father's liquor store, Shopper's Discount Liquors. He renamed the store Wine Library, launched sales online, and in 2006, started Wine Library TV, a daily webcast on YouTube covering wine. He grew the business from $3 million a year to $60 million a year. In August 2011, Vaynerchuk stepped away from the wine business to build VaynerMedia, a digital ad agency.

VaynerX Vaynerchuk is the chairman of VaynerX, a communications company that holds media properties and technology companies.

VaynerMedia

In 2009, Vaynerchuk and his brother AJ Vaynerchuk founded VaynerMedia, a social-media-focused digital agency. The company provides social media and strategy services to Fortune 500 companies. In 2015, VaynerMedia was named one of Ad Age's A-List agencies. The company also partnered with Vimeo to connect brands and filmmakers for digital content.

Gallery Media Group In 2017, Vaynerchuk formed The Gallery, later renamed Gallery Media Group, a VaynerX subsidiary company that houses PureWow, male-oriented news outlet ONE37pm.com, and other media properties.

Media Planet of the Apps In February 2017, Vaynerchuk was a participant of Planet of the Apps, a reality television series, with will.i.am, Jessica Alba and Gwyneth Paltrow. In the show, Vaynerchuk and the team evaluated pitches from app developers vying for investment.

YouTube shows and videos Vaynerchuk hosted a video blog on YouTube called Wine Library TV (WLTV or The Thunder Show) from 2006 to 2011, featuring wine reviews, tastings, and wine advice. The show debuted in February 2006. At 1,000 episodes in 2011, Vaynerchuk retired the show and replaced it with a video podcast called The Daily Grape.

In 2010, Vaynerchuk launched Wine & Web on SiriusXM satellite radio. The show's programming paired new wine tastings in a "Wine of the Week" segment with coverage of gadgets, trends and startups in its "Web of the Week" segment.

In 2014, Vaynerchuk launched The #AskGaryVee Show on YouTube to answer questions from Twitter and Instagram about entrepreneurship, family, and business topics. The show led to Vaynerchuk's fourth book, AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness which reached The New York Times Best Seller list.

DailyVee was a daily, video-documentary series on YouTube hosted by Vaynerchuk. Started in 2015, he recorded interviews with other businessmen and broadcasts investor meetings and strategy sessions at VaynerMedia.

Reception

Vaynerchuk has earned a social-media following for his mentorship. However, critics have called him a snake oil salesman. In 2017, Vaynerchuk was listed as one of Forbes' Top Social Influencers.

Works Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World (2008) Crush It!: Why NOW Is the Time to Cash In on Your Passion (2009) The Thank You Economy (2011) Jab, Jab, Jab Right Hook (2013) AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Hardcover (2016) Crushing It! How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too (2018) Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success (2021) Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World (2024) Meet Me in the Middle (2024) ISBN 978-0063320291