Francisco Rosa Rivera

Early years Francisco Rosa Rivera (not to be confused with Francisco Rivera Rosa, the Puerto Rican painter) was born in Ponce, Puerto Rico, on 19 March 1972. Rosa Rivera studied acting ("Actuación Dramática") and received a B.S. degree in Business Administration from the Interamerican University of Puerto Rico. He was a practicing martial arts guru, having achieved a Black Belt in Karate and a First Dan in Tae-Kwon-Do. In 1994, he became a certified personal trainer by the National Strength and Conditioning Association (NSCA).

Later years During his later years, Rosa Rivera developed a unique bodybuilding program known as FRANCO (from its abbreviation in Spanish "Fuerza, Resistencia, Agilidad, Nutrición, Compromiso y Organización"; English: Strength, Resistance, Agility, Nutrition, Commitment, and Organization). He also campaigned to include supervised physical exercise in the medical programs for senior citizens and obese children and marketed the sporting fashion line that has its name.

Death Rosa Rivera died in Caguas on 16 February 2010 a victim of tongue and throat cancer. He had been diagnosed in September 2008.