Enrique Cruz

José Enrique "Kike" Cruz Díaz (born 28 December 1952), better known as Enrique "Kike" Cruz, is a Puerto Rican television journalist. A former news director of Canal 4, Cruz is in the Guinness Book of World Records as having the longest career as a television news director, being the news director of Canal 4's news show, Noticentro 4, for 42 years.

Early life Cruz was born in Orocovis, Puerto Rico, the son of businessman Carmelo Cruz and homemaker Berta Díaz.

In high school, Cruz used to do the school announcements on the school's public speaker. He was selected as class, student council and Catholic students body president.

At the age of 19, Cruz debuted as a radio news journalist at WIAC, a radio station in San Juan. Cruz during the era also took curses at the University of Puerto Rico, where he wanted to study medicine at first, In the Jim Jones suicide-murder case at the so-called "Jonestown", Cruz flew to Guyana to cover the news and he reported in Guyana from a helicopter live to Puerto Rican audiences, and viewing the bodies of the dead from the helicopter affected him.

Cruz retired as a television journalist at canal 4 in the early 2010s.

During 2019, Cruz made a brief comeback to his career as a television journalist, rejoining Noticentro 4 for a bit while, while the channel found someone else to do that job. He then proceeded to, in 2021, join Canal 11's news department.

Personal life Cruz married Ligia Serrallés. The couple had three children: daughter Maria Margaríta (born in 1979) and sons José Enrique, Jr. (born 1990) and Jorge Juan (born 2000).