Emily Oberg

Emily Oberg (born 1994) is a Canadian businesswoman and fashion designer. She is the founder and chief executive officer of the lifestyle and apparel brand Sporty & Rich.

Born in Calgary, Oberg moved to New York City in 2015 to work as an editorial producer and on-camera host at the media company Complex, and later served as creative lead of the women's line at the streetwear brand Kith. She began Sporty & Rich as an Instagram mood board around 2014 and developed it into a print magazine and then an apparel brand. Based in Los Angeles and Paris, the brand is known for combining vintage 1980s and 1990s sportswear with a wellness-focused, country-club aesthetic.

Early life and education Oberg was born in 1994 in Calgary, Alberta. She also co-directed Sold Out: The Underground Economy of Supreme Resellers, a documentary about resellers of the brand Supreme. In February 2017 she left Complex to become creative lead of the women's line at the streetwear brand Kith, working under its founder Ronnie Fieg; she departed about a year later to concentrate on her own brand. The business was self-funded and grew without outside investment.

The brand operates a twice-monthly product "drop" model and opened its first store on July 20, 2023, a two-floor, 3,600-square-foot space at 133 Greene Street in the SoHo neighborhood of New York that had previously housed a Dior boutique and that included a café and a spa. The brand expanded to more than 200 wholesale accounts and opened flagship stores in New York, Los Angeles, Shanghai and Seoul. a 2024 follow-up was released around the Paris Olympics in a red, white and blue palette referencing Canada, France and the United States. It also produced a tennis-themed collection with Lacoste in 2023, and collections with the hotels Le Bristol Paris and Hôtel du Cap-Eden-Roc. In 2025 Obadia left the company, and Oberg, who owns Sporty & Rich outright, took over its management and design and assumed the role of chief executive officer, stating an aim to grow the brand to $100 million in annual sales. She attends the French Open tennis tournament each year.