Eiji Toyoda

was a Japanese engineer and industrialist. He was largely responsible for bringing Toyota Motor Corporation to profitability and worldwide prominence during his tenure as president and later, as chairman. He was succeeded as the president of Toyota by Shoichiro Toyoda.

Career Toyoda studied mechanical engineering at Tokyo Imperial University from 1933 to 1936. During this time his cousin Kiichiro established an automobile plant at the Toyoda Automatic Loom Works in the city of Nagoya in central Japan. Known as the Honsha ("headquarters") plant, to this day it is considered the "mother factory" for Toyota Motor production facilities worldwide. Toyota Motor had been in the business of manufacturing cars for 13 years at this stage, and had produced just over 2,500 automobiles. The Ford plant in contrast manufactured 8,000 vehicles a day.

Five days after his 100th birthday, Toyoda died of heart failure in the Toyota Memorial Hospital on 17 September 2013. Paying tribute to Toyoda, David Cole, former chairman of the Center for Automotive Research, said "He was a real visionary and inspirational leader who understood what it would take to make Toyota a successful company." Leslie Kendall, curator of the Petersen Automotive Museum, described Toyoda as the Japanese equivalent of Henry Ford. November 1983 – Grand Cordon of the Order of the Sacred Treasure

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