Egomeli K. Hormeku

Egomeli K. Hormeku (born January 19, 1987) is a serial entrepreneur, author and designer of a clothing line called Nothing Nice New York. He founded and runs The Hormeku Group.

Early life Hormeku was raised in Brownsville, Brooklyn, then a relatively high-crime "tough" area. While at the University of Arizona, Hormeku was inducted into the Alpha Phi Alpha fraternity, and began the project that would culminate in his book, The Nerdy McFly Manifesto.

The Hormeku Group The Hormeku Group conglomerate is the umbrella company for Hormeku's businesses. Hormeku runs The Hormeku Group from his office in Brownsville, Brooklyn, where he operates his nine brands: Nerdy McFly Publications; Nothing Nice New York; HORMEKU (private women's collection); Vida Chocolate; Steel Wine and Spirits; The RNWY App; THG Films; The C New York; THGPRSNTS (event planning); and Late Night Great Night.

Vida Chocolate In 2014, Vida released a collector's pack where new cigar aficionados can purchase six hundred cigars in a vintage humidor. Along with local sales, Vida Chocolate cigars have been sold to the international market—two boutiques in Canada and one shop in France.

Steel Wine and Spirits Hormeku founded Steel Wine and Spirits to offer his original brand of sparkling wine.