Devon Lee Carlson

Devon Lee Carlson (born August 3, 1994) is an American fashion influencer and entrepreneur. She is the co-founder and marketing director of the phone case brand Wildflower Cases. Known for her unique style inspired by the late 1990s and early 2000s, Carlson has been described by fashion publications as a style icon of the internet era.

Early life and career Devon Lee Carlson grew up near Los Angeles, California and enjoyed playing dress-up and taking pictures with her sister. She trained to be a competitive dancer for fourteen years, stepping back to create the phone case company, Wildflower Cases. The cases were popular among celebrities, including Bella Hadid, Dua Lipa, Halsey, and Lana Del Rey. Wildflower Cases did collaborations with popular YouTubers, social media influencers, and fashion brands. One of Wildflower's phone cases was featured on a runway for the first time at a Sandy Liang show in 2021. Devon and Sydney's Instagrams are associated with the Tumblr girl aesthetic.

Fashion design and modeling Carlson has worked on campaigns with Louis Vuitton and Marc Jacobs. and in 2023, she appeared in the music video for Speed Drive.

Carlson's first time designing apparel was in 2020 and 2021, when she and Marc Jacobs designed a seven-piece collection. The clothing, including a graphic sweat suit, T-shirt, handbag, and a ruffled slip dress with charms, was released in August 2021. In 2022, Carlson revealed on the Call Her Daddy podcast that she had a new partner. She later confirmed she is dating Duke Nicholson, the grandson of Jack Nicholson. As of June 17th 2026, the two are engaged, with Carlson posting selfies showing the ring on her hand to her Instagram account.