Dee Brock

Dee Brock (born June 7, 1930) is an American educator, model, and cheerleading director. She is the founder and first director of the Dallas Cowboys Cheerleaders. Brock was hired by Tex Schramm in the early 1960s to create a cheerleading squad for the Dallas Cowboys. She brought the squad to the Cowboys first Super Bowl appearance in 1971 at Super Bowl V. Originally a co-ed squad consisting of high school students, the squad was later rebranded by Brock as an all-girl group. She was responsible for racially integrating the squad in 1965 and designing the first iteration of the now-famous uniform.

Brock was an educator in Texas and taught in the public schools. She was a teacher at Thomas Jefferson High School in Dallas until 1966 and helped found Dallas College El Centro Campus, the first campus of Dallas College. She went on to serve as senior vice president of educational programming and director of adult-learning programming at PBS in Washington, D.C.

Early life Brock was born on June 7, 1930, in Covington, Oklahoma and grew up in Wright City, Texas. Her father was a union organizer at Sinclair Oil who later ran a jukebox business and owned a drugstore. Brock was a member of her New London high school's cheerleading squad.

Career Brock worked as a schoolteacher in the Dallas Public School District from 1952 to 1966, teaching at Thomas Jefferson High School.

She served as senior vice president of educational programming and director of adult-learning programming at PBS.

Brock also worked as a fashion model, debuting a Christian Dior gown at the New Look Fashion Show and walking the runway for Neiman Marcus. Brock suggested recruiting high school students from the local 71schools to work for free, instead of hiring models. The following year, the Cowboys went to Super Bowl VI, and Brock found a sponsor by going on television again.