David J. Schwartz

David Joseph Schwartz Jr. (March 23, 1927 – December 6, 1987)

Biography Schwartz was born on March 23, 1927

He was a professor at Georgia State University, Atlanta, and was considered a leading American authority on motivation. He became well known through his motivational publications and self-help books, especially for The Magic of Thinking Big, published in 1959. Later, he began his own work as a self-help coach and life strategist and founded his own consultancy firm focusing on leadership development called Creative Educational Services Inc.

Georgia State University awards a scholarship in his honor.

The Magic of Thinking Big

The Magic of Thinking Big, first published in 1959, is a self-help book by David J. Schwartz. and has sold over 6 million copies, It instructs people to set their goals high and think positively to achieve them.

The author gives a step-by-step guide on how to achieve what one wants by changing their thought patterns and thought habits. Lou Holtz mentions that this book helped him create his lifelong goals list. He also describes three failure diseases: excuse-itis, detail-itis and procrastination.

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