Bud Asher

Baron Henry "Bud" Asher (May 27, 1925 – July 5, 2013) was an American politician, football coach and former lawyer. Asher served as the mayor of Daytona Beach, Florida, for eight years from 1995 until 2003. Before becoming mayor, Asher was elected as a Daytona Beach City Commissioner in 1983, a position he held for twelve years from 1983 to 1995.

Biography Early life Asher was born in Atlanta, Georgia, on May 27, 1925, to Baron Hirsch Asher and Erna Fromme. Asher raised more than $60,000 for his first mayoral campaign. He was re-elected in 1997, 1999, and 2001, before retiring from office in 2003.

Football Asher continued to work in football for more than sixty years, while simultaneously remaining in business and politics. He coached football for high schools in Volusia County, including New Smyrna Beach High School, Spruce Creek High School and Father Lopez Catholic High School, as well as the Daytona Beach Bulldogs for the midget league. He was also involved with Bethune-Cookman University for more than 40 years as the university's football coach, as well as a consultant adviser to several of BCU's presidents. He also coached the Jacksonville Sharks of the defunct World Football League and the Daytona Beach ThunderBirds, a semi-pro team.

He scouted potential players for both the NFL and college football programs for more than 30 years. He specifically worked as an NFL talent scout for the San Diego Chargers, Cincinnati Bengals and the Oakland Raiders.

He was inducted into the Florida Athletic Coaches Association Hall of Fame in 2000. He called games as a commentator and sports announcer on WNDB 1150 for the last two years of his life.

Bud Asher died from prostate cancer at his home on the Halifax River in Daytona Beach at 9 PM on July 5, 2013, at the age of 88. He was survived by his wife of 27 years, Dawn Ioviero Asher; his children from his previous marriage, Marybeth Asher-Lawson and Baron "Ron" Asher; his stepdaughter, Wendy Fiore Bentley; and five grandchildren. His funeral was held at Our Lady of Lourdes Catholic Church with burial at Daytona Memorial Park, complete with full military honors and an honorific flyover during the ceremony.