Bruce Rockowitz

Bruce Philip Rockowitz (born 1958; Chinese name: 樂裕民) is a Canadian businessman based in Hong Kong. He is the chairman of Rock Media International, co-founder of the Pure Group and a director of technology consultancy firm Step Digital Group.

Early life Born in 1958, Rockowitz grew up in Boston, Massachusetts. Rockowitz dropped out of the University of Vermont to play tennis professionally in Hong Kong in 1979.

He is the co-founder and non-executive chairman of The Pure Group fitness chain

Rockowitz is a member of the advisory boards for the Wharton School's Jay H Baker Retailing Center

Personal life Rockowitz has two daughters from his first marriage. For his birthday in 2008, then-fiancée Lee hosted a party at Hong Kong's Grand Hyatt hotel, guests included Philip Green, Richard Caring, Solomon Lew, and Marc Ecko, and performers included Dita von Teese, Lionel Richie, Rihanna, Jewel, and David Blaine.

Rockowitz married the Hong Kong singer Coco Lee in October 2011. Performers at the lavish wedding banquet included Bruno Mars, Alicia Keys and Ne-Yo. Lee died in 2023, after twelve years of marriage.

Rockowitz was blamed by some for allegedly cheating on Lee. There were reports saying that Lee and her husband had been separated for some time before she died, and that they were due to sign the divorce papers in July 2023. When asked, "Can you say something to Coco?" on 1 August 2023 outside the crematorium where he was surrounded by paparazzi, Rockowitz said, "I love her. My whole life."