Bruce Prichard

Total Nonstop Action Wrestling (2010–2013, 2017) It was reported on October 7, 2010, that Prichard had been hired by TNA to presumably reprise the role he had in WWE working as a backstage agent and producer. On October 6, 2011, Prichard took over the role of TNA head writer from Vince Russo. In May 2012, Prichard was promoted to Vice President of Talent Relations to replace Terry Taylor. On October 17, 2012, Prichard was promoted to Senior Vice President, Programming & Talent Relations. In this new role, Prichard oversaw talent relations, talent scouting and development as well as the creative direction of the company. In May 2013, Prichard began appearing as a judge alongside Al Snow and Taz in the monthly Gut Check segment on TNA Impact. TNA released Prichard on July 17, 2013.

In March 2017, it was announced that Prichard would be making his return to Total Nonstop Action Wrestling. Shortly after re-signing with the company, Prichard began appearing in an onscreen role for the recently renamed Impact Wrestling. Prichard left the company in August 2017. To explain Prichard's departure on screen, the story saw Jim Cornette brought in by Anthem, the parent company of Impact Wrestling, to fire him.

Major League Wrestling (2018) On March 8, 2018, it was announced that Prichard had been hired as a senior producer by Major League Wrestling, a wrestling promotion founded by former WWE writer, Court Bauer, in 2002.

Second return to WWE (2018–present) Prichard celebrates Cody Rhodes' victory at WrestleMania XL. On January 22, 2018, Prichard returned to the WWE for a one-off appearance as Brother Love on the WWE Raw 25 Years anniversary special. In April 2018, Prichard and podcast co-host Conrad Thompson began doing a video version of their podcast titled Something Else to Wrestle, airing exclusively on the WWE Network.

On February 23, 2019, it was reported that WWE had officially signed Prichard on to join their creative team. In March, it was reported that Prichard would be working as WWE's Senior Vice President. On October 15, 2019, it was announced that he would take over as Executive Director of SmackDown, assuming the role from Eric Bischoff. On June 11, 2020, it was reported that after Paul Heyman had been removed from the executive director position of Raw, Prichard would lead both the Raw and Smackdown writing teams into one group as executive director of both shows. Prichard made a cameo appearance as Brother Love at the 2020 Money in the Bank pay-per-view, during the title ladder match.

In 2020, Prichard was described by PWInsider.com as the most powerful person in WWE other than a McMahon family member. Creatively, everything flowed through Prichard and his word had been described as "very much the Gospel" for Vince McMahon.

In November 2024, it was reported that Prichard was on temporary leave from WWE citing a family emergency, despite rumours that he was no longer employed by WWE. It was confirmed by Conrad Thompson, co-host of Something to Wrestle with Bruce Prichard, that he was indeed still working with the company.

In 2025, he would appear in the documentary film Wrestlemania IX: The Spectacle. The documentary was released on Peacock on April 11, 2025.

Something to Wrestle with Bruce Prichard

In August 2016, Prichard and co-host Conrad Thompson began the internet podcast Something to Wrestle with Bruce Prichard. Prichard and Thompson discuss a wide variety of subjects from Prichard's time with the World Wrestling Federation/Entertainment and his time in TNA and the GWF have been topics as well. The show has spun-off into a companion video show, titled Something Else to Wrestle with Bruce Prichard, which debuted on the WWE Network on April 18, 2018.

Personal life Bruce Prichard is the brother of professional wrestler Tom Prichard and guitarist Chris Prichard. Bruce also has two other brothers, Jerry and Ken. Ken died in February 2022. He has a son, Kane, whom he named after the professional wrestler, and a daughter Amber.

Prichard suffered two heart attacks in 2012.