Bill Einreinhofer

Bill Einreinhofer is an American television producer, director, writer and educator. Early in his career, he was an executive producer at WNET in New York and for the PBS series Innovation. In his later career, he has focused on documentary work in and about China.

He is Chair Emeritus of the Broadcast Journalism department at the New York Film Academy. He has also taught and co-taught media and journalism seminars in Asia. He is a member of the Directors Guild of America.

Early life and education Einreinhofer was born and raised in Rutherford, New Jersey. He holds a master's degree in communication from the University of Wisconsin–Madison, where he began making documentaries in the 1970s.

Career Einreinhofer began his career in the late 1970s. From 1978 to 1982, he produced multiple mini documentaries for the New Jersey Nightly News (WNET and New Jersey Public Television). That year, he was named executive producer for WNET's New Jersey programing. This included supervising production of the Innovation mini-series People in Motion. Hosted by Itzhak Perlman and Marlee Matlin, People in Motion was praised for its focus on technology as a means of empowerment for people with disabilities.

By 1993, he was the executive producer of scientific programing for WNET.

He was executive producer of the independent feature film Invisible Love (2020), the story of a young, idealistic woman repeatedly betrayed by the men in her life. A China/Vietnam/US co-production, the film is set during the 1930s in what was then known as French Indochina. The film was selected Best International Feature at the 2021 Paris International Film Festival.

Bill Einreinhofer is also responsible for numerous corporate video productions. He is a member of the Directors Guild of America.

His op-ed essays have appeared online and in numerous publications including The New York Times.

Coverage of China Einreinhofer first visited China in 1989, while working on Innovation.

He was series producer of Beyond Beijing, a four-part documentary series which seen by television viewers in 43 countries, as well as a 120-minute educational and home video version. Tied to the 2008 Summer Olympics, the series explored the six Chinese cities in addition to Beijing that hosted Olympic events.

Einreinhofer was the presenter and script consultant for seasons one and two of the international version of Century Masters, a documentary series on figures in 20th-century Chinese history. The se

Teaching He is Chair Emeritus of the Broadcast Journalism department at the New York Film Academy, having joined the faculty of the school in 2013. In 2020, he conceived, and co-taught, a three-week Moscow Journalism Summer School, which attracted early career journalists from across Russia. Later in the year he co-taught a seminar on "Production 'Best Practices' in the Era of COVID-19" at Astana Media Week, an online gathering of 1,000+ media executives from throughout Central Asia. Both projects were supported by the U.S. State Department.

He was previously an adjunct professor in the Communications program at Felician College on their Rutherford, New Jersey campus. From 2012 through 2018 he was the producer/writer of an ongoing pro bono series of local oral history videos, Rutherford Historic Narratives, created for the Rutherford Civil Rights Commission.

Filmography

Awards

Archives The University of Southern California is home to the Bill Einreinhofer China Archive. Hosted by USC’s East Asian Library, the collection has over 1,500 digital video, image, audio, and text files, available to scholars, researchers, students and the general public. A portion of the material can be viewed online.

In fall 2023, Einreinhofer donated materials to the O'Toole Library at Saint Peter's University.