Betty Fiechter

Betty Fiechter, born Berthe-Marie Fiechter (April 29, 1896 – September 14, 1971) was a Swiss businesswoman. She was known for her tenure as director of luxury watch manufacturer Blancpain.

Life

Early life and career beginnings Fietcher was born to Jacob and Mary Fietcher in Villeret, Switzerland on April 29, 1896. Two years later, Blancpain purchased her father's company and Fiechter joined full-time. After Léal died in 1939, Fiechter became the company's sole owner. Under her leadership, the company created multiple new watches that had wide appeal, including the Fifty Fathoms diving watch.

Personal life and death Fiechter did not marry but had a partner who was killed in an accident in the early stages of her time as director. A marble bust of Fiechter, commissioned by two of her nephews, was erected in her hometown of Villeret in 1996. A second monument was created in 2021 by Swiss artist Helena von Beust and consists of a life-size statue of Fiechter and an accompanying biographical video. The monument stands in Villeret's town square.