Bernardo Trujillo

Bernardo Trujillo (1920–1971) was a Colombian-born American marketing executive. He hosted merchandizing seminars as part of cash register company NCR Corporation's marketing strategy, ultimately influencing the development of modern supermarkets, especially in France, where he became known as the "Pope of Supermarketing."

Early life Born in 1920 in Colombia, he studied law in Bogotá. He emigrated to the United States and eventually became a naturalized US citizen. There, his students included Denis Defforey and Marcel Fournier, who later founded Carrefour, and Gérard Mulliez, who founded Auchan.

Trujillo died in 1971.