Bernard Villemot

Bernard Villemot (1911, Trouville-sur-Mer – 1989) was a French graphic artist, known primarily for his advertising images for Orangina, Bally Shoe, Perrier, and Air France.

He was known for a sharp artistic vision that was influenced by photography, and for his ability to distill an advertising message to a memorable image with simple, elegant lines and bold colors.

Early life and education

From 1932 to 1934, Villemot studied in Paris with artist Paul Colin, who was considered a master of Art Deco.

Career From 1945 to 1946, Villemot prepared posters for the Red Cross.

Since Villemot's death, his memorable images have been increasingly sought after by collectors. At least three books have been published that survey his art: Les affiches de Villemot by Jean-Francois Bazin (1985); Villemot: l'affiche de A à Z by Guillaume Villemot (2005);