Arielle Charnas

Arielle Noa Charnas born June 13, 1987) is an American fashion blogger and influencer known for her blog Something Navy, launched in 2009. She designed a line of apparel in partnership with Nordstrom, and following its success, she started a clothing brand called Something Navy in 2020.

Early life Charnas was raised in Old Westbury, New York, on Long Island to a Jewish family.

Career

Influencer and blogger In 2009, Charnas began posting photos of her outfits and showcasing her personal style online on a blog named Something Navy. Initially, the posts were to impress an ex-boyfriend. She describes her personal style as "elevated basic".

Before her blog gained in popularity, Charnas worked at a Theory store in the Meatpacking District. Her first fashion line named Something Navy X Treasure & Bond was launched on September 25, 2017, in 52 Nordstrom stores across the United States and Canada. The collection included 30 ready-to-wear outfits, including shoes and accessories. Sales online exceeded over a million dollars in the first 24 hours.

In February 2018, Charnas signed a long-term contract with Nordstrom to license Something Navy and her likeness, as well as establish a stand-alone brand. In March 2018, a single Instagram story promoting Bandier, an activewear retailer in which Charnas owns a small stake, In August 2019, it was announced that Charnas raised $10 million in funding from investors, valuing the Something Navy brand at nearly $45 million.

On April 2, 2020, Nordstrom further disassociated themselves with her brand due to her actions related to the COVID-19 pandemic. They stated: "Our partnership with Arielle Charnas ended in 2019, and we have no foreseeable collaborations".

Something Navy clothing brand In July 2020, Charnas launched Something Navy without Nordstrom. She hired Matthew Scanlan as CEO, and his company Nadaam Inc. owns 20%. Charnas served as chief creative officer. The company opened stores in Dallas, New York and Los Angeles. According to Scanlan, Something Navy had $12 million in sales during its first six months. Scanlan says that Something Navy did $24 million in sales in 2022.

Personal life Charnas married Brandon Charnas, a lawyer and real estate advisor on October 18, 2014, in Fisher Island, Florida. The couple has three daughters, who she frequently features on social media. She lives on the Upper East Side of New York City and frequently travels to The Hamptons and South Florida.