Amir Amor

2011–2022: Rudimental A turn arrived in 2011 when Atlantic threatened to cut both of Amor's developed and signed artists and under a major funding cut, Amor turned Major Toms into a commercial studio space. He also spoke with Worthington on expanding it into a record label.

On Worthington's advice, they sought out a small existing label, looking to produce and develop an existing roster instead of starting from the ground up. Worthington looked for a left-field dance record label called Black Butter Records, run by Henry Village – whose roster includes Gorgon City, Kidnap Kid and Rudimental.

At this time, Worthington also became Amor's manager, and a stream of tracks started coming through from Black Butter. A demo called "Feel the Love" featuring keys and a vocal is amongst them and sits on Amor's backlog for four months until he began working on developing and producing the track. and then to Asylum Records, who turned up at Major Toms the next day with a contract to sign it as a one-off single.

Still never having met Rudimental or Henry Village face to face, Amor proposed a joint venture release and a naming confusion ensued – "Rudimental featuring Amir Amor" or "Rudimental and Amir Amor" are considered.

Both were considered too lengthy, and Amor agreed to keeping his name solely in the production and writing credits.

On 14 May 2012, "Feel the Love" was released and debuted at number one on the UK Singles Chart, giving Asylum its first number one single in its 41-year history. To this, Asylum came to Rudimental and Amor with an album deal, but under the requirement that Amor dedicated his production efforts to all of Rudimental's work. Amor also worked with Beanie, Bridgette Amofah and MNEK along the way.

Debuting their first live show, at BBC Hackney Weekend, Rudimental became the most shared act, ahead of the likes of Kanye West. BBC proclaimed them the "Festival Band of the Summer" and the band headlined festivals across six continents. In 2013, they also toured with Prodigy and the Stone Roses.

Also in 2013, Amor graduated with a bachelor's degree in Commercial Music from the University of Westminster.

Rudimental's second studio album We the Generation was released in October 2015, and album three then began production – with collaborators including Bobby Womack, George Clinton, DJ Premier, Nas, Nile Rodgers and Max Romeo.

Today, Amor continues his production work as Amir Amor; heads up Major Toms; and furthers the development of "Future Instruments", a company focused on developing tools for intuitive creation.

Awards

Amor's work with Rudimental has been nominated for a Mercury Prize in 2013, and has won several awards including the 2014 Brit Award for Best Single of the Year It has also received multiple nominations at the MTV Europe Music Awards and has achieved multiple platinum awards for record sales in multiple countries including in the United Kingdom and Australia.