Alina Wheeler

Alina Radziejowski Wheeler (1948 – 2023) was an American graphic designer and author. She was the co-founder of a graphic design firm and co-author of the books Designing Brand Identity and Brand Atlas: Branding Intelligence Made Visible (2011). the daughter of Stanislaw and Leonarda (née Dobek) Radziejowska. She attended Sacred Heart of Jesus primary school, and Wheeler began working as a brand consultant. In 1999, Wheeler was working as the president of the design firm RevGroup. The same year, she was made a fellow of the AIGA.

Critical reception Of Wheeler's Designing Brand Identity (2003), Russell Casey writing in the Journal of the Academy of Marketing Science called the book "a timely resource" and said "For the busy person, this book provides a framework for creating brand identity, from logo design, naming the brand, color schemes, creating brochures, including a designer's perspective with helpful advice from industry gurus, and how to handle the brand changes that come about as a result of mergers. This book would be useful to undergraduate/graduate students and anyone trying to create a brand."

Graham Medcalf, writing in The NZ Marketing Magazine explained that the "book starts out by defining the difference between brand and brand identity, and lays out a set of fundamental concepts that form the basis of a successful brand identity process. In the second, and most interesting, part of the book, Wheeler sets out the brand identity process. She avoids... waffle... and brings a coherent approach based on vision, meaning, authenticity, differentiation and sustainability."

D K Holland writing in Communication Arts said "Three factors make this book most engaging....: it's a very scanable book... easy to use [and] thoroughly visual.... Wheeler has succeeded in publishing a compendium that will prove to be a valued reference book for all members of the branding team".

Awards and honours In 2012, Wheeler was awarded a Silver Star for outstanding alumni by the University of the Arts. Wheeler, Alina and Joel Katz. (2011) Brand Atlas: Branding Intelligence Made Visible. Designing Brand Identity (2003).