Alfred Sheinwold

Alfred (Freddy) Sheinwold (January 26, 1912 – March 8, 1997) was an American bridge player, administrator, international team captain, and prolific writer. He and Edgar Kaplan developed the Kaplan–Sheinwold bidding system. Among other administrative assignments that he accepted, Sheinwold chaired the American Contract Bridge League (ACBL) National Laws Commission from 1964 to 1975, and the ACBL Appeals Committee from 1966 to 1970. He was an editor of The Bridge World monthly magazine from 1934 to 1963

Upon his death early in 1997, the New York Times bridge columnist Alan Truscott called Sheinwold "the Grand Old Man of Bridge" and observed that he was the last of "the founders of contract bridge".

On the opening lead, Sheinwold played the and East followed with the . To cater for a 4-2 break in both red suits, Sheinwold initiated a ducking play at the second trick and led dummy's to be won by East with the . East returned the , won by Sheinwold's ace.

Now, Sheinwold could subsequently lead to dummy's , ruff a low diamond, pull trumps and get to dummy with the to run the diamonds. The likely 4-2 diamond split means that playing even one top diamond before ruffing a low one upsets the communication between the two hands: this forces declarer to rely on a spade finesse or a low-percentage throw-in.

Non-playing captain

Sheinwold was often sought as captain by US teams that were pursuing national and international championships. He captained the 1985 US team that won the Bermuda Bowl, and also the 1975 North America team that placed second in the same event, one that was marred by scandal.

Prior to the 1975 Bermuda Bowl, when bidding screens were first used in that world championship tournament, Sheinwold had written an article, published by Popular Bridge, that predicted Italy (still fielding two of the legendary Blue Team) would not play so effectively now that screens would be in place. However, in a different article, he also stated that he did not question the honesty of Italian bridge experts. The Italians were of course upset by the former, notwithstanding the apparently contradictory latter.

It was particularly unfortunate, then, that an American newspaper reporter saw one member of an Italian pair, Facchini and Zucchelli, tapping his partner's feet with his own in a suspicious manner. Impartial observers from the World Bridge Federation (WBF) were brought in and confirmed the behavior. After deliberation by the tournament officials, the players in question were severely reprimanded but allowed to continue in the tournament.

In protest, the American team threatened to withdraw from the tournament – the final – if forced to play against the Italian pair, unless ordered to do so by the ACBL. They were ordered to play, as most, including themselves, anticipated they would be. The Italians prevailed over the Americans in the finals.

When Sheinwold first heard allegations against Facchini–Zucchelli, he had to make a difficult decision whether to inform Lew Mathe, then President of the Board of Directors of the ACBL. He decided to defer informing Mathe, so as not to compromise the investigation. When the ACBL Board learned of that decision, it removed Sheinwold from a panel of future captains and publicized its action in a fashion that many at the time found petty. Sheinwold then resigned as Chairman of the ACBL's Laws Commission.

Sheinwold was vindicated in 1977 when, during an affair involving cheating allegations against an American pair, Richard H. Katz and Larry T. Cohen, Mathe spoke in public regarding supposedly secret negotiations. The Bridge World wrote at the time:

"A member of the ACBL Board apologized to Freddy Sheinwold for having criticized team-captain Sheinwold's failure, in the Bermuda scandal of '75, to notify Mathe, then League President, immediately after hearing about the Italian pair. 'You were 100% right not to tell him', the Board member said ruefully."

Bridge writer

Sheinwold may be known best for his syndicated newspaper column, which ran for more than 30 years. (Frank Stewart, Sheinwold's collaborator for several years, took over the column following Sheinwold's death.) But he also prepared the AutoBridge hands and discussions, and wrote Five Weeks to Winning Bridge, which sold more than a million copies – phenomenal sales for a book on a card game. He was principal author of The Kaplan–Sheinwold System of Winning Bridge, the first extended description of K–S. Sheinwold's smooth, encouraging writing style made him the most popular bridge writer of his time.

One celebrity who learned much from Sheinwold's column was his fellow San Fernando Valley resident Buster Keaton. After playing at the actor's home in 1965, he conceded, "It's disconcerting to play against a man who fires the perfect card back at you without stopping for breath or moving a muscle of his face."

Death

Sheinwold died in Sherman Oaks, Los Angeles, at the age of 85, following a series of strokes. ACBL Honorary Member of the Year, 1983

Awards Romex Award (Best Bid Hand of the Year) 1995 (Winning Journalist)

Wins North American Bridge Championships (2) Chicago (now Reisinger) (1) 1958 Men's Board-a-Match Teams (1) 1964 Other notable wins: Goldman Pairs (1) 1955

Runners-up North American Bridge Championships (2) Vanderbilt (1) 1958 Master Mixed Teams (1) 1959