Adam LZ

Adam Lizotte-Zeisler (born May 5, 1995), better known as Adam LZ, is an American YouTuber, entrepreneur, and drifter, who competes in the Formula D series. Primarily creating BMX-related video content from 2013 to 2017, Lizotte-Zeisler pivoted to car and drifting-related videos in 2016. His YouTube channel has over 3 million subscribers as of July 2026.

Since 2020, Lizotte-Zeisler has competed in the Formula D drifting series, with a best finish of 4th place in 2025 and a record of 2 wins and 4 podium finishes. He also competed in the Drift Masters series from 2024 to 2025, while also becoming the first American drifter to secure a podium finish in the series during the season finale in 2024.

Career

YouTube Lizotte-Zeisler began his public career by creating content related to BMX riding while attending college at the University of Central Florida. After building an audience through riding videos, tutorials, and vlogs, he gradually shifted his focus toward automotive content as his interest in performance cars and drifting expanded. This transition coincided with the rapid growth of YouTube's automotive community, allowing his channel to reach a broader international audience.

By the mid-2010s, Lizotte-Zeisler had become known for documenting automotive projects, vehicle builds, and drifting events through a vlog-style format. His content frequently features the acquisition, modification, and maintenance of performance vehicles, with an emphasis on Japanese sports cars, particularly Nissan S-chassis models, BMW E-chassis models, alongside other European and American performance vehicles. During the season, he had secured a top-4 and top-8 finish, and finished the season in 12th place.

Other ventures As his online presence grew, Lizotte-Zeisler expanded his activities beyond digital media by establishing an automotive merchandise business under the LZMFG and Drift HQ brands, and developing a dedicated workshop in Orlando, Florida to support vehicle fabrication, maintenance, and content production.

Lizotte-Zeisler has also collaborated with manufacturers, aftermarket automotive companies, and motorsports organizations through sponsorships, promotional campaigns, and event appearances. Lizotte-Zeisler has also hosted the Adam LZ World Tour annually since 2024, a drifting competition and motorsports event hosted in multiple countries including the United States, Canada, and the United Kingdom. His participation in major automotive gatherings—including drift competitions, car festivals, and racing events such as TX2K—has contributed to his prominence within the performance automotive community.