Željko Mitrović

Željko Mitrović (born 31 May 1967) is a Serbian entrepreneur, media executive, and CEO of Pink Media Group.

Early life Mitrović was born on 31 May 1967 in Belgrade, then part of the SR Serbia, within Yugoslavia.

Career In 1988, Mitrović founded one of Yugoslavia's first music recording studios. He opened a radio station in 1993 and established TV Pink in 1994.

Mitrović included a subsidiary in the Pink International Company: the PFI—Pink Films International, a film production complex intended for commercial film and television production. In May 2008, the Los Angeles Times wrote about Mitrović's new project, a film studio complex.

In 2004, Mitrović founded Air Pink, a business jet airline, one of seven companies under Pink Media Group. They extended their 11-airplane fleet with three new Cessna XLS+ aircraft. The company specialized in VIP and corporate aviation services.

Mitrović established the Pink Digital Company, a subsidiary of the Pink Media Group, to develop digital products and platforms. The company's Pink Digital Media System developed applications such as Pink.rs and KlikTV.