Zara Rahim

Zara Rahim (born ) is an American communications strategist and political adviser. She served in the White House's Office of Digital Strategy during the Obama administration and was a national spokeswoman for Hillary Clinton 2016 presidential campaign. Rahim subsequently held communications roles at Uber, Vogue, and The Wing. In 2025, she acted as a senior adviser to Zohran Mamdani's campaign for Mayor of New York City.

Early life and education Rahim was born in and raised in Port St. Lucie, Florida. Her parents, who owned a convenience store in Florida, are survivors of the 1971 Bangladesh genocide. During her college years, she studied abroad in Spain for a semester. Starting as an intern for Obama for America in January 2012, she became the digital content director for Florida shortly thereafter. During her time with ODS, she worked on the digital team, managing platforms such as whitehouse.gov and social media channels.

Following the 2016 election, Rahim transitioned to the fashion industry. She was hired as the deputy to the communications director at Vogue and was promoted to communications director six months later. Following Mamdani's victory in November 2025, Rahim was appointed to his all-female transition team.

Personal life As of 2025, Rahim resides in New York City. She is a fan of the Los Angeles Lakers. Her mother splits her time between the United States and Bangladesh. Rahim has a strong interest in fashion.