Yomi Denzel Olaniyi

Yomi Denzel (born 1 August 1996), is a Swiss entrepreneur and YouTuber in e-commerce.

He started with e-commerce and online training business and increased his notoriety by running contests on Instagram designed to win prestigious prizes.

Early life, education and beginnings Yomi Denzel Olaniyi was born in Lausanne, Switzerland, into a family of modest means. His father was an undocumented immigrant from Nigeria; his mother, who had no formal education, worked in human resources in a large company. He is the brother of former basketball player Kaanu Olaniyi. During his youth, Yomi Denzel was an amateur football player.

In 2010, at the age of 14, he launched his YouTube channel with gaming content.

He reached the rank of sergeant in the Swiss Armed Forces. and completed a semester at Harvard University.

Career In 2017, at the age of 21 and during his studies at HEC Lausanne, he created an online marketing agency.

In 2019, 1000 people came for one of its conference in Geneva, and he gathered a community of 190,000 followers on YouTube. At the age of 22, he is considered as "the main figure in e-commerce 4.0 in French-speaking world" by the Swiss journal Le Temps. one year after, he launched a similar competition with bigger prizes. Participant could earn a Tesla car or a Chanel bag by following its account and commenting its post. The lottery was advertised in Paris Métro and on the French TV channel M6 and TF1. By the end of 2021, Yomi Denzel acquired 486,000 followers on YouTube.

In 2022, he ran the online training company Mindeo and holds 550,000 followers on YouTube.

Awards and nominations + Organization Year Category Nominated work Result Bilan 2022 Entrepreneurs in French-speaking Switzerland under the age of 40 Himself