Yasmine Mustafa

Yasmine Mustafa (; born 1982) She is based in Philadelphia.

Early life Mustafa was born in Kuwait, She was the CEO of the company until she sold it in 2011.

Girl Develop It (Philadelphia)

Mustafa also founded the Philadelphia chapter of Girl Develop It, a nonprofit organization that teaches web and software development to women. She learned about GDI from Twitter and signed up and completed one of their courses. After finishing her course, she approached the instructor (GDI's founder) and talked to her about expansion; she brought GDI to Philadelphia six months later.

Since that time, ROAR's products and technologies have evolved, and today the company offers wearable panic buttons, direct-to-911 panic buttons, and underdesk panic buttons solutions. The company's evolution is a direct result of Yasmine's belief that no one should be afraid while trying to earn a wage.

Other activities In 2024, she sits on the board of Coded by Kids.

She also publishes a podcast focussing on business and media.

Commendations

In 2016, Mustafa was recognized in BBC's annual 100 Women series, which recognizes significant achievements of women around the world.