Yasmine El-Mehairy

Yasmine El-Mehairy is an Egyptian entrepreneur and founder of the parenting website SuperMama, which reaches about 4 million mothers monthly. She was included in a 2014 volume compiled by the Wharton School of the University of Pennsylvania which featured 35 women who brought significant change to their chosen field.

Life Born and raised in Cairo, El-Mehairy graduated from the Computer and Information College of Ain Shams University. After graduating with a Computer Science degree, El-Mehairy worked for IBM Cairo. While working there, El-Mehairy was granted a scholarship by the MBI Al Jaber Foundation to study at University of Westminster, and there, she studied Interactive Multimedia.

In 2011, El-Mehairy quit her job at an IT services company in Cairo to launch the website SuperMama She also started a YouTube channel that focuses on female lifestyle. Together, the channel and website serve over 3 million people each month and have become the leading destination for mothers in Egypt. and the eNovation competition. She was included in a 2014 volume compiled by the Wharton School of the University of Pennsylvania which featured 35 women who brought significant change to their chosen field. Her website SuperMama finished in first place at the Arab Business Projects Forum Competition while the website's team reached the semi-finals of the MIT Arab Enterprise Forum Business Plan Competition of 2010.