William Masters

William Masters is an American engineer, inventor, designer, manufacturing entrepreneur and business advisor/mentor. He holds the first 3D printing patent, along with patents for other 3D printing technologies (piezo transducer, extrusion, lithography, surface tension, and pin array) and computer assisted manufacturing. He founded Perception Kayaks, at one time the largest kayak manufacturer in the U.S.,

Masters is widely recognized as a pioneer in kayak manufacturing The Wall Street Journal, in the August 15, 1998 edition of its Southeastern Journal, described Masters as "an intense, hands-on tinkerer who isn't shy about touting his accomplishments." His innovations in kayak manufacturing, including rotational molding and working in engineered plastics instead of fiberglass, revolutionized the sport and recreational kayak markets.

Masters filed a patent for his Computer Automated Manufacturing Process and System on July 2, 1984 (US 4665492)). This filing is on record at the USPTO as the first 3D printing patent in history; it was the first of three patents belonging to Masters that laid the foundation for the 3D printing systems used today.

Masters introduced his 3D printing technology at CAD/CAM conferences in the late 1980s and received funding from Palmetto Seed Capital, a state funded South Carolina venture capital group by headed by former South Carolina Governor Carroll A. Campbell, Jr.

BPM launched its Personal Modeler 2100 in 1996, a device that used a computer aided design (CAD) system to manufacture an object of any shape by "shooting droplets of plastic." During this time, Masters was forced to part ways with BPM to focus on his growing kayak business.

The company, responding to pressure from investors and competitors, shipped and installed sixteen Personal Modelers in beta to customers and distributors. After eight years of product development, the technology was still unreliable, and most of the companies who received the Personal Modelers shipped them back and turned their attention elsewhere.

Negative publicity resulting from the product introduction proved to be fatal, which had struggled to develop its market. BPM would go out of business in 1997,

A whitewater enthusiast from the first time he went down the Chattooga River, Masters launched his business with $50 in capital. Over the course of ten days in 1972, he completed his first handmade kayak in the back of an old mortuary. The one-off drew interest from other river runners and Masters sold it for $90.

In August 1974, Masters launched a new kayak manufacturing company, Fiberglass Technology, in Liberty, South Carolina. The company produced an average of 150 boats per year.

In 1976, Masters changed the name of the company to Perception Kayaks. Within five years, this operation would become the largest kayak manufacturer in the United States. As Perception grew with the kayak market, it expanded operations internationally to Chester, England in 1982 and New Zealand in 1986. Masters developed and registered 30+ patents in boat design, plastics manufacturing, computers and heat transfer and used these patents to keep Perception at the forefront of the industry.

He realized early on that customer interaction would drive sales growth. During the 1990s, Perception introduced various ways to interact with prospects and customers, including a professional call center, an interactive website, and two technical field representatives to promote the sport of kayaking through education.

This early pilot program introduced kayaking to novices by offering free coaching. As Masters noted, "Coaching from a skilled trainer, and the opportunity to try any of 30 kayak designs, helps people push past their doubts and get out onto the water, paddling closer to a future kayak purchase.”

Perception continued to grow throughout the 80s and into the 90s, producing successful lines of kayaks and canoes. As early as 1984, however, Masters had begun to speak openly about vacating his role as President of the company he founded.

In 1987, Perception's sales manager, Joe Pulliam, left the company to work for Blue Hole Canoe and eventually founded Dagger Canoe. Dagger emerged as the first serious competition for Perception, although Pulliam had a two-year non-compete agreement that initially kept Dagger out of kayaks and in canoes. In 1990 Dagger introduced its first kayak, the Response.

Masters would eventually exit Perception altogether when he sold the company to Crescent Capital, which then acquired Dagger, and both companies were put under the Watermark Paddlesports holding company. Watermark was eventually acquired by Confluence Holdings, an industry platform consolidating multiple kayak and canoe brands. He gives back by dedicating his time to numerous committees and boards, including Greenville Technical College Entrepreneurial Forum and writing a book to create and advocate for peer to peer advisory groups, Focus Forums™. He has recently served as Chair of South Carolina Research Authority, on the SC Council on Competitiveness Composites Cluster (2006), Liberty Fellows (2005), Board of Directors for SC Launch (2005), Furman University Foundation Board (2004) and Chair, Higher Education Task Force of The Governors Map Commission. Masters is a member of Young Presidents Organization (YPO), World Presidents Organization (WPO) and L3. He served on the YPO International Forum Advisory Board (YPO) and Chapter Forum Officer WPO.

Significant 3D Printing Patents United States 4665492 Filed July 2, 1984 The first 3-D patent to shoot drops of plastic and make a part in the mid-1980s Computer automated manufacturing process and system

United States 5134569 Filed June 26, 1989 3-D printing using extrusion System and method for computer automated manufacturing using fluent material

United States 5216616 Filed December 1, 1989 3-D printing System and method for computer automated manufacture with reduced object shape distortion

United States 5546313 Filed September 2, 1994 3-D printing using pin array Method and apparatus for producing three-dimensional articles from a computer generated design

United States 5694324 Filed March 6, 1995 3-D printing suited for live cell building without damage System and method for manufacturing articles using fluent material droplets

Other Patents Patent Number Title Filing Date US4227272 Supportive framework for a boat Jan 22, 1979 US4247279 Rotational molding system Apr 18, 1980 US4440144 Heater apparatus and method Aug 25, 1980 US4407216 Frame system for kayak May 14, 1981 US4421150 Waterproof bag device for articles Jul 13, 1981 US4503799 Combination flotation storage and seating structures for boats Apr 28, 1982 US4480579 Kayak with adjustable rocker Jul 14, 1982 US4489028 Kayak improvements Nov 22, 1982 US4583480 Kayak cockpit cover Feb 6, 1984 US4520747 Breakaway kayak cockpit and method Feb 27, 1984 US4589365 Open-cockpit kayak Oct 29, 1984 US4681060 Kayak frame section and method Oct 7, 1985 US4744327 Kayak foot brace Sep 29, 1986 US4727821 Detachable pod and kayak Sep 29, 1986 US4715311 Variable volume kayak hull Apr 6, 1987 USD391916 Kayak May 27, 1997 US4820216 Adjustable kayak paddle Jan 25, 1988 US4942840 Foot brace for kayaks Feb 12, 1988 US4980112 Method for rotational molding Jun 24, 1988 US5039297 Rotational molding apparatus Sep 13, 1989 US5094607 Thermoplastic mold for rotational molding Nov 23, 1990 US5134964 Flexible security loop for kayaks Dec 31, 1990 US5189974 Kayak catamaran Jul 2, 1991 US5367975 Kayak cockpit cover with retention edge Dec 14, 1992 US5855180 Tilting dry dock for small watercraft May 2, 1997 USD518431 Kayak Jul 21, 2004 USD517974 Kayak Hull Jul 21, 2005 USD400155 Boat handling slots Oct 27, 1998 USD524674 Speaker timing device Aug 23, 2005

Professional Organizations, Committees, and Non-profits Organization Date(s) Board Member, Meals on Wheels, Greenville 2013- Chair, South Carolina Research Authority 2010-2012 Co-Chair, SC Council on Competitiveness Composites Cluster 2006 Past Chair/ Chief Executive Boards International 2006 Liberty Fellows Mentor 2005- Past Director, SC Launch Board 2005-2007 Furman University, Foundation Board/ Richard Furman Society 2004 Greenville Artisphere Festival Board Member 2004 Chair, Higher Education Task Force, Governors MAP Commission 2003 World Presidents Organization Forum Advisory Board 2000-2003 World Presidents Organization, Rebel Chapter, Forum Officer 2000-2003 Director, Cox Wood Products 1999-2007 Young Presidents Organization International Forum Advisory Board 1994-2001 Clemson University – Commission on the Future of Clemson 1997-1998 Clemson University – Board of Visitors 1997-1998 President, Pickens County Manufacturers Association 1996 Furman University – Advisory Board 1996 Chairman of the Board, BPM Technology, Inc. 1992 Director, International Business Fellows 1991-1994 Chairman, Charlotte Federal Reserve Bank Board 1989-1990 Board of Directors, Charlotte Federal Reserve Bank Board 1988-1994 Board of Directors, Association of Rotational Molders 1983-1986 Small Business Advisory Council to the Federal Reserve, Bank of Richmond 1985-1988 Chair, Technical Committee Association of Rotational Molders International 1985 Chair, Marketing Committee Association of Rotational Molders International 1984 Treasurer and Deacon, Easley Presbyterian Church 1981-1986

Awards and honors Award DateInternational Whitewater Hall of Fame Inductee - Pioneer2017 Order of the Palmetto 2016 Greenville Tech Entrepreneur Forum 2004 Clemson University, Entrepreneurs Roundtable Associate (Professor Arthur M. Spiro Center for Entrepreneurial Leadership) 1998 Entrepreneur of the Year Award, Society of International Business Fellows° 1998 Olympic Mayor of the Whitewater Slalom Village for the 1996 Olympics 1996 Inc Ernst/Young WINNER, “Entrepreneur of the Year” State of South Carolina 1995 International Blue Chip Enterprise Award 1994 Member, Business Leadership Forum, Democratic National Committee 1994 Representative for SC Small Business, Executive Luncheon with the President and Vice President of the United States 1993 Award for Outstanding Service, Boy Scouts of America, Blue Ridge Council 1993 Leadership South Carolina 1992 Director, Seniors Unlimited, Pickens County 1988 Aspen Institute at Charlotte 1987 Delegate, White House Conference on Small Business 1986 SBA's Small Business Person of the Year for South Carolina 1984