Who Is Fancy

Jake Hagood (born March 29, 1991), known professionally as Fancy Hagood and formerly known as Who Is Fancy, is an American singer. He co-signed with Scooter Braun and Scott Borchetta on Big Machine Label Group and Dr. Luke on Prescription Songs. His single "Goodbye" was released in early 2015, peaking at number 29 on the Billboard Mainstream Top 40 chart. Fancy was presented at the iHeartMedia Music Summit, although his identity was kept secret. The name, "Fancy", was a nickname given to him by coworkers at Forever 21 during this time. He left the university after being discovered by producers Scooter Braun, Scott Borchetta, and Dr. Luke.

Career Beginning in January 2015, Hagood, his management team, and his record label, built a viral campaign around the singer and his debut single "Goodbye". The single was released without revealing the person behind the "Fancy" pseudonym. A series of pseudo-music videos and a lyric-only clip were viewed more than 4 million times on YouTube, and with early radio support from stations like New York's Z100, the song reached number 29 on the Billboard Mainstream Top 40 chart, number 48 on the Billboard Digital Songs chart, and number 98 on the Billboard Hot 100. Three music videos for the single were released, featuring three different actors lip-syncing to the song. Each video dealt with themes like gender identity and body positivity. A fourth music video featuring the performer himself in the same setting was filmed but never released.

In an interview with USA Today, Hagood said that one of motivations behind the campaign was for people to "know [his] art before they knew [him]". However, the concept met with a mixed response from some of Hagood's friends, including pop singer Meghan Trainor, who says she was vocally against it from the start. "I felt like you're hiding this guy," she told The Canadian Press. "What I loved about (Who is Fancy) was his appearance. He's this bubbly, happy person ... he has the confidence, he has everything, and they just — I don't like what they did."

In July 2020, he released his first single under the new moniker, titled "Don't Blink."

Follow-up singles that year included "Another Lover Says" "The Same Thing" and "Forest." Three more singles "Mr. Atlanta" "Good Man" and "Southern Curiosity" were released in 2021 ahead of his upcoming album.

His debut album Southern Curiosity was released on April 9, 2021.

After the release of his album, Hagood released a couple of collaborations with Devon Gilfillian ("Let Me Be" in 2021), Abby Anderson ("Where Did All the Cowboys Go?" in 2022) and Kacey Musgraves ("Blue Dream Baby" in 2022) as well as a solo single "Bored" (in 2022).

Hagood reflected on his experience with a major label, and how they softened his gay persona: "It was everyone wanting to see me win, and they were like, 'Well, maybe you can't win if you're this (type of person),'" he says. "But maybe I could, you know what I mean?" and Ariana Grande's The Honeymoon Tour.

He opened for Elle King on her "Drunk And I Don't Wanna Go Home" tour in 2022.

Discography Albums • Southern Curiosity (April 9, 2021)

• American Spirt (October 25, 2024)

Singles + List of singles, with selected chart positions and certifications Title Year Peak chart positions Certifications Album US USPop NLD NZ POL "Goodbye" 2015 98 29 — — — "Boys Like You"(featuring Meghan Trainor and Ariana Grande) — — 89 26 47 RMNZ: Gold "Don't Blink"2020 — — — — — Southern Curiosity "Another Lover Says" — — — — — "The Same Thing" — — — — — "Forest" — — — — — "Mr. Atlanta"2021 — — — — — "Good Man" — — — — — "Southern Curiosity" — — — — — "Let Me Be" (with Devon Gilfillian) — — — — — "Bored"2022 — — — — — "Where Did All the Cowboys Go?" (with Abby Anderson) — — — — — "Blue Dream Baby" (with Kacey Musgraves) — — — — — "—" denotes items which were not released in that country or failed to chart.

Music videos "Goodbye" "Boys Like You" "The Same Thing" "Forest" "Good Man" "Southern Curiosity" "Bored" "Blue Dream Baby"