About Wendy Moe
Born 1971. Wendy Moe is a scientist and university teacher.
Wendy Moe is a marketing professor, and formerly the associate dean, at the Robert H. Smith School of Business at the University of Maryland. In 2013, she launched and the directed the Smith School's MS in Marketing Analytics program. She is known for her research in digital marketing, social media analytics, and customer engagement with digital content.
Moe frequently speaks to business communities, such as the Marketing Science Institute, on issues related to social media marketing and analytics. Moe's research on binge watching behavior in a streaming environment has been featured on the NPR show, The Hidden Brain hosted by Shankar Vedantam.
She is the granddaughter of Mo Xuan Yuen.
Education Moe earned a BS, MA and PhD from the Wharton School at the University of Pennsylvania and an MBA from Georgetown University.
Books Social Media Intelligence, Cambridge University Press 2014,
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Important facts
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Frequently asked questions
Who is Wendy Moe?
scientist
When was Wendy Moe born?
Wendy Moe was born on 3 May 1971.
What is Wendy Moe's occupation?
Wendy Moe is a scientist and university teacher.
Sources & further reading
Cite this page
APA: Biography.guide. (2026). Wendy Moe. https://biography.guide/wendy-moe/
MLA: "Wendy Moe." Biography.guide, https://biography.guide/wendy-moe/.
Chicago: "Wendy Moe." Biography.guide. https://biography.guide/wendy-moe/.
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