Wendy Fonarow

Wendy Fonarow is a Los Angeles-based anthropologist, writer, music industry professional and Professor of Anthropology at Glendale Community College. She is best known for her book Empire of Dirt, one of the first academic monographs on indie music in the context of live concerts. and for her column Ask the Indie Professor in The Guardian. Her areas of expertise include ritual, performance and the music industry.

Life and career Wendy Fonarow was born in Los Angeles and studied applied mathematics and anthropology at University of California, San Diego, where she also worked at the campus radio station KSDT. At the time the station featured post-punk British bands and underground dance music. Milo Aukerman of the Descendants also attended UCSD at the same time. The band covered the Beach Boys' song "Wendy" for her. The song was later included on The Descendant's album Enjoy! As an American, she was unable to purchase tickets internationally and was therefore added to the guest list of the Irish band, Something Happens who gave her backstage access. Her experiences at this indie music festival eventually became the inspiration for her PhD thesis on indie and live music performance.

She completed her masters research on Contemporary Halloween Practices and went on to research the practices of audiences at UCLA. She is frequently cited in and writes for popular media as an expert on Halloween, music, and pop culture.

In 1993, she arrived in London to begin fieldwork on indie music and live performance and was introduced to Laurence Bell, the founder of Domino Recording Company. Fonarow was subsequently hired as Domino Records first employee. Fonarow worked closely with artists such as Slowdive, Ride and Mogwai in the initial phase of her research and continued to document indie audiences until mobile phones radically changed participation at concerts. She returned to Los Angeles, and between 1995 and 1997 worked at Reprise Records and at MCA Records as a talent scout and A&R manager while continuing to teach Cultural and Linguistic Anthropology at UCLA. She has given lectures and keynotes at Cambridge University, Princeton, Columbia University, UCLA, University of Milan, University of Oslo and the University of Edinburgh as well as conferences, including By:Larm, CMJ, SXSW, Music Finland, and EMP in Seattle, NYC, and Los Angeles.