Vivian Tu

Vivian Tu (also known as Your Rich BFF) is an American businesswoman, author, and media personality. She is the founder and CEO of Your Rich BFF, a multi-media company that provides financial education.

Early life and education Tu was born in Baltimore, Maryland as the only child to Chinese immigrant parents. Her mother worked in chemistry and consulting, and her father was a computer programmer at NASA’s Goddard Space Flight Center. She graduated valedictorian of Marriotts Ridge High School in 2012, and received her bachelor's degree from the University of Chicago in 2016.

Career

2016-2021: JP Morgan, Buzzfeed Following her graduation from the University of Chicago, Tu traded stocks in the industrial, materials, and energy sectors. Tu became the top-earning salesperson at the news company. She often covers topics such as saving, investing, and traveling on a budget. Tu has gained a following of 8 million across her platforms, with her largest following on Instagram, as of December, 2024. Tu is represented by William Morris Endeavor since 2022.

In 2023, Tu launched her podcast Networth & Chill, in partnership with Audioboom, to expand upon the financial information she shares on her social platforms. It became a New York Times bestseller under both the Business and the Advice, How To & Miscellaneous categories.

Awards & recognition Since 2021, Tu has been named to the Forbes 30 under 30 and Forbes Top Creators lists. She has also been nominated for a Webby award, and multiple Shorty Awards, including a finalist nomination for Branded Series. In 2023, Tu was a Meta Visionary Voices award winner. In 2024, Tu won Best Personal Finance Influencer presented by Bankrate, and Networth & Chill was nominated for Best Business + Finance podcast at the 2024 iHeart Podcast Awards at SXSW. That same year, she also won a Visionary Voices award from TikTok, highlighting prominent and impactful AAPI content creators on the platform. In December, 2024, Tu won the Digital Influencer of the Year Award at the Unforgettable Gala, which celebrates the contributions of Asian and Pacific Islander celebrities, influencers and leaders.

Her podcast has been nominated for the iHeartRadio Podcast Awards. In January, 2025, Networth & Chill was nominated for the iHeartPodcast Best Business & Finance Award.

Personal life On June 29, 2024, Tu married Greg Hunt, in Lake Como, Italy.

Tu has been open about using and affording Botox and other cosmetic enhancements on her social media.