Tree Paine

Trina "Tree" Paine (; born April 1971) is an American public relations executive. She has been the exclusive publicist of the singer-songwriter Taylor Swift since 2014. Media publications have described Paine as an elusive publicist.

Paine then left Interscope to launch her own street marketing company, retaining Bonnie Raitt as her first client. Over the years, her client roster grew to include record labels such as Warner Records, Capitol Records, London Recordings, and 143 Records. In 1999, Paine merged her company with Immortal Records and created IR Street Marketing. Paine then took a position at the William Morris Agency in Beverly Hills, where she met Gayle Holcomb, then the Vice Chairman of the Academy of Country Music (ACM), leading to Paine being hired by the ACM in 2002 to oversee media, radio, and marketing at the academy. In 2020, Paine was featured in Swift's autobiographical Netflix documentary, Miss Americana, directed by Lana Wilson. She occasionally makes statements on her own social media, such as when she directly addressed Big Machine Records on her Twitter account regarding the masters dispute and when she criticized the anonymous gossip outlet DeuxMoi for peddling rumors about Swift marrying her ex-boyfriend Joe Alwyn.

Reception Paine's PR acumen and handling of Swift's high-press moments have been highlighted and complimented in publications. The Cut opined that Paine has built a reputation as a "quiet but ferocious PR pitbull". Unlike many celebrity publicists, who are generally not known to or popular amongst the fanbases, Paine is a well-known figure among Swifties, having her own fan-following within the fandom, and has received special coverage from publications such as The New York Times for being a "power publicist" and "PR mastermind".

Paine has kept a low profile. Much about Paine's personal life is unknown as she shares nothing about herself on social media and refuses to give interviews. According to many publications, however, Paine has built a close and trusting relationship with Swift. Paine maintains a private Instagram account and a public Twitter account where she is active.