The Purist

Lawrence Lord, professionally known as The Purist, is a British hip hop record producer and DJ from Chichester, West Sussex. He has collaborated with various prominent American and British rappers including MF Doom, Westside Gunn, Danny Brown, Freddie Gibbs, CasIsDead, Loyle Carner and Sonnyjim.

Music media figures have called The Purist's productions "lush and sample heavy", "soulful Blaxploitation infused", "ethereal and eerie", and "cinematically moody".

Lord also founded and works as creative director of record label Daupe!, which has released music from Westside Gunn, Conway the Machine, Ghostface Killah and Mach Hommy.

The Purist's production credits include contributions to the Mercury Award-nominated album Yesterday's Gone by Loyle Carner and the album Famous Last Words by 2024 Brit Award winner CasIsDead.

In 2010, he decided to found the record label Daupe! to release some of his own collaborations and music from rappers he knew and liked. Daupe!'s ethos of quality over quantity in limited vinyl releases has gathered it a committed following over the years since, including a featured write up from distributor Bandcamp.

"In the digital era where people hold no real value towards music anymore, the idea of paying £20 for a physical piece of vinyl may seem ludicrous. That's why I wanted to make it special – for it to look, feel, and sound amazing – and doing it in limited numbers makes it feel more special," Lord said of his label's distribution choices.