Taya Bonicos

Tayisiya "Taya" Bonicos (née Kostenko) is a Norwegian fashion designer who is the founder and creative director of Serena-B, an Oslo-founded international luxury handbag brand.

Early life and education Bonicos was born Taisiya Kostenko in Norway. She holds a bachelor's degree in international hospitality business and a master's degree in international business.

In 2014, Bonicos placed third in The Big Pitch, an annual enterprise competition held in Cambridge, United Kingdom, for her business concept Whole Pleasure, a natural-ingredient ice cream brand.

Career Before founding Serena-B, Bonicos worked at a high-end concierge agency in London that operated within the fashion industry and completed a year-long internship at the department store Harrods. She has also held roles in event management and the film industry. In Norway, Serena products have been sold through the Oslo department store Ferner Jacobsen and Steen og Strom, as well as its own flagship store. Later that month, Princess Märtha Louise of Norway was photographed carrying a fuchsia Serena Liten handbag while travelling to her wedding to Durek Verrett in Geiranger.

Personal life Bonicos is married to British filmmaker Varon Bonicos, best known for directing A Man's Story. The couple have four children.