Suzanne Mitchell

Suzanne Mitchell (7 July 1943 – 27 September 2016) was an American artistic director and public relations professional who served as the director of the Dallas Cowboys Cheerleaders from 1976 to 1989. She was responsible for the Dallas Cowboys Cheerleaders rise in popularity and their status as sex symbols. Mitchell was also responsible for creating the role of goodwill ambassadors for the cheerleaders, requiring them to volunteer in orphanages, hospitals, and at telethons to boost public image and organized their involvement in touring with United Service Organizations.

Early life and education Mitchell was born in Fort Worth, Texas on July 7, 1943. Her mother, Nell Mitcham Mitchell, was a nurse. Mitchell is responsible for the Cowboys Cheerleaders' rise as American sex symbols and their continued role as goodwill ambassadors.

After receiving a call from the William Morris Agency requesting that the cheerleaders perform at the C&W Awards in Los Angeles, Mitchell began booking the squad for public appearances, including The Osmonds television special and The Love Boat. After Jerry Jones bought the Dallas Cowboys in 1989 and fired Schramm, Mitchell resigned from her post as director.

Legacy Mitchell was the main subject of the 2018 documentary film Daughters of the Sexual Revolution: The Untold Story of the Dallas Cowboys Cheerleaders.

She was portrayed by Laraine Stephens in the 1979 film Dallas Cowboys Cheerleaders and the 1980 sequel Dallas Cowboys Cheerleaders II.