Sussie Celna Morrish

Sussie Celna Morrish is a Filipina–New Zealand marketing academic, and is a full professor at the University of Canterbury, specialising in entrepreneurship, strategic marketing and the hospitality industry.

Academic career

Morrish is originally from the Philippines. Morrish lectured at the University of Auckland from 2005 to 2009, whilst at the same time completing a PhD titled Portfolio entrepreneurs: pathways to growth and development at the University of Canterbury in 2008. Her thesis was supervised by Professor Bob Hamilton and Associate Professor Nilakant. Morrish then joined the faculty of the Department of Management, Marketing and Entrepreneurship at University of Canterbury, rising to full professor. Morrish teaches in the areas of strategic marketing and entrepreneurship.

Morrish is interested in entrepreneurship and the hospitality industry. She tracked numbers of hospitality businesses in Christchurch after the 2011 earthquakes, noting that cafes and restaurants had returned to pre-quake numbers within about three years, and that some businesses used the disruption as an opportunity to reposition themselves or their brand in the market. Morrish also researches food security and luxury consumption. She also serves on the Advisory Board of the Global Research Conference on Marketing and Entrepreneurship.

Selected works