Sulhee Jessica Woo

Sulhee Jessica Woo (born October 21, 1986), also known as the Bento Box Queen, is an American content creator, entrepreneur, and author known for her bento box lunch videos on TikTok, where she has amassed more than seven million followers. A single mother of three daughters based in Las Vegas, she is recognized for creating elaborately themed lunch boxes that blend global cuisines with pop-culture references, each accompanied by a handwritten note. She also maintains a YouTube channel with more than 680,000 subscribers. In 2024, she published her debut cookbook, Let's Make Some Lunch, through DK, an imprint of Penguin Random House.

Early life Woo is of Korean, Chinese, and Hawaiian descent. She grew up in Las Vegas and earned a bachelor's degree in journalism and media studies with a concentration in public relations and advertising. Each lunch includes a handwritten note of encouragement for her daughters. She was also selected for TikTok's Discover List, a curated selection of notable creators on the platform. She has also appeared on the 8 News Now program Las Vegas Now in multiple segments demonstrating lunch-preparation techniques.

Cookbook Woo's debut cookbook, Let's Make Some Lunch: Recipes Made with Love for Everyone, was published by DK (Penguin Random House) on July 30, 2024. She promoted the book through a national signing tour at Williams Sonoma stores in Houston, Dallas, Chicago, and Costa Mesa. Recipes from the book were featured on NPR's Life Kit and The Splendid Table. ParentsCanada praised the book as "ridiculously fun" and highlighted its creative recipes.

Brand partnerships Woo operates her content creation business under the name Bento Box Society LLC. In 2025, she released The Woo Blend, a signature seasoning salt created in collaboration with Josu Salt that features gochugaru, Chinese five spice, pineapple, and ginger.

Political involvement During the 2024 presidential election, Woo participated in the Democratic National Convention's creator program, producing content for the Harris campaign's social media outreach. The Harris–Walz campaign connected with 106 influencers in Nevada with a combined 12.5 million followers as part of its digital outreach strategy.

In March 2025, Woo created a viral TikTok video for Women's History Month featuring six Democratic congresswomen—Alexandria Ocasio-Cortez, Jasmine Crockett, Lauren Underwood, Katherine Clark, Judy Chu, and Susie Lee—posing in combat stances to the character-selection music from Super Smash Bros. in a "Choose Your Fighter" format. Each congresswoman's video segment listed personal attributes and political accomplishments. The video went viral and drew widespread attention; the White House responded on X with a post captioned "Democrats Not Be Cringe Challenge" with the subtext "Level: Impossible," and released a counter-montage captioned "America Chose Its Fighters Last November." Woo appeared on NewsNation's On Balance with Leland Vittert to discuss the video, stating: "At the end of the day, it is a silly TikTok video, but who's talking about it? Everyone."

Cultural impact Woo's content has been noted for shifting cultural attitudes toward ethnic foods in school lunchboxes. In interviews, she has discussed how her elaborately styled bento boxes help "reclaim the lunchbox moment"—a reference to the common experience among Asian American children of feeling self-conscious about bringing ethnic food to school—by making culturally diverse lunches aspirational and widely admired.

Recognition TikTok inaugural Asian and Pacific Islander Trailblazers list (2021) TikTok Discover List Las Vegas Weekly featured food creator (2021) VEGAS INC "40 Under 40" (2024)