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Early life Cox was born around 1998 to 1999 in Houston, Texas. He then later began dual-streaming on both TikTok and Twitch in July 2023.

2024–present: TikTok viral and collaborations On April 24, 2024, the Houston Texans revealed on Twitter that Cox would announce one of their 2024 NFL draft picks.

In May 2024, Cox participated in the AT&T Annihilator Cup, a livestreamed gaming tournament hosted by AT&T. In June 2024, Cox appeared alongside other streamers in the official trailer for Fortnite Reload, a new game mode for Fortnite. In July 2024, Cox was featured in an advertisement video promoting Sidemen's Best Cereal. On July 13, he appeared in a MrBeast video titled "50 YouTubers Fight for $1,000,000".

In November 2024, he was ranked 14th by Complex Networks in its list of "The 25 Best Streamers Right Now". Later that month, he was ranked fifth by Dexerto on its list of "The 10 best Streamers of 2024".

In December 2024, he won Best Sports Streamer at the 2024 Streamer Awards and was also nominated for Best Breakout Streamer.

Cox has been involved in various golf content online and participated in the inaugural Internet Invitational organized by Barstool Sports.

On June 2, 2024, Cox played as a goalkeeper in a soccer charity match held by British YouTube group Beta Squad and American YouTube group AMP at Selhurst Park stadium in London, UK, as part of Team AMP. The event raised money for The Water Project. The match ended in a 6–6 draw after a pitch invasion forced the game to be called off.

On March 8, 2025, Cox played as a goalkeeper in the 2025 Sidemen Charity Match, organised by British YouTube group the Sidemen, representing YouTube Allstars. The event raised money for BBC Children in Need, Bright Side and M7 Education. The match was played at Wembley Stadium, London, United Kingdom, in front of a sellout crowd of 90,000. He went on to make a crucial save in the game's penalty shoot-out and was voted player of the match.

What's up, brother? "What's up, brother?" was Cox's catchphrase, first seen during a FaceTime call with fellow Twitch streamer and friend, Nicholas Stewart, known as Jynxzi. Stewart called him during a stream, to which Cox replied by saying the line with his index finger pointing up.

Cox went viral on TikTok after a trend in which women say Cox's catchphrase, "What's up, brother?" to their boyfriends, along with pointing their index finger up to see if they recognized it. The men would either be confused, or respond in Cox's voice, "What's up, brother!"

The trend has been adopted by lots of professional sports teams, such as the Dallas Mavericks, the Tennessee Titans, the Final Four teams in March Madness, and the NFL.

Personal life Cox currently resides in Houston, Texas, and is a supporter of the Houston Texans. On July 8, 2024, Cox went live on his Twitch channel and confirmed the rumors surrounding his former career path, stating he was going through a rough patch during that time in his life. Cox further explained that the videos were from two years ago, described himself as a "changed" person, and said he was dealing with addiction during that period of his life. Throughout the stream, Cox made multiple jokes in light of the situation, such as stating that he "did not have sexual relations with that man... I'm just kidding, I did, possibly", referencing a Bill Clinton quote during the Clinton–Lewinsky scandal.

Filmography

+ Television Year Title Role Notes 2025 Inside: USA Himself (Contestant) Series 1

Awards and nominations