Shin Dong-joo

Shin Dong-joo (; born January 28, 1954 ), Japanese name , is a South Korean and became a director of the company in 1988. He became an executive director of the company in 1991, vice president in 2001, and then vice chairman of Lotte Holdings, a holding company of Lotte Corporation, in 2009. In 2011, he became vice chairman and president of Lotte International . This was reportedly because he was having business dealings in Korea, against the wishes of his father. Also, Dong-joo claimed that Dong-bin had been colluding with various Lotte Japan executives to undermine Dong-joo's influence in the company.

In July 2015, there was a reported reversal in the conflict; Dong-joo and his father flew to Japan, where they attempted to oust Dong-bin and five other executives. Dong-bin reportedly successfully resisted the ousting, leaving Dong-joo and his father with weaker influence in the company. By 2024, it was reported that Dong-joo had firmly "lost" the dispute with Dong-bin.

In a 2024 interview with Sisa Journal, he openly criticized his brother's leadership and decisions amidst Lotte's poor performance. He claimed his brother was unfit for leading the company. By that point, Dong-joo still held significant shares in Lotte's presence in Japan, which gave him some limited influence in the company. He mentioned that he was on such poor terms with his brother, that they had not spoken in person (other than in shareholder meetings) since January 2020.

Personal life In 1992, he married Jo Eun-ju , a Korean-American daughter of a businessman. They have one son together. By 2015, the family had houses in Japan and in South Korea. By 2024, he reportedly primarily lived in Japan, but often visited South Korea to take care of various duties. He is reportedly seen by the general public as more introverted than his brother, Dong-bin.