Shelina Zahra Janmohamed

Shelina Zahra Janmohamed (born 13 April 1974) is a British writer. She is the author of Love in a Headscarf, a memoir of growing up as a British Muslim woman. was published in August 2016. Generation M, as The Guardian puts it, "is the first detailed portrait" of the influential segment of the world’s "fastest growing religion", Islam. She is a blogger: her blog is called Spirit 21.

Early life and education Janmohamed was born on 13 April 1974 and grew up in North London. Her "fairly liberal" parents had emigrated from Tanzania in 1964.

Janmohamed attended Haberdashers' Aske's School for Girls in Elstree. She went on to graduate from New College, Oxford.

Career Janmohamed is a regular contributor and writer for several news outlets and magazines, including the BBC, ITV, The Times, The Guardian, The National, The Muslim News, Emel magazine, The Independent and The Telegraph. focusing on Islam and current affairs. She has a particular interest in Muslim women and Islam in the West.

Her blog, Spirit21, has won several awards, including the Brass Crescent Award for Best Blog. Janmohamed lives in London and has appeared on numerous British television networks.

Personal life She is married and currently lives in London with her two children. In January 2014, Janmohamed was nominated for the Services to Media award at the British Muslim Awards. In October 2014, she was included again in the BBC's 100 Women.

Views Janmohamed has stated the need for brands to improve their marketing aimed at Muslim consumers, urging them to conduct better research and to work harder at 'humanising' Muslims by treating them the same as they would any other demographic, In an article for The National, she wrote: