Sharon la Hechicera

Sharon "La Hechicera" ( Sharon the Sorceress, born Edith Rosario Bermeo Cisneros; 28 March 1974 – 4 January 2015), also known by the nicknames La Reina de la Tecnocumbia, La Diva, and La Diva Criolla was an Ecuadorian television actress, presenter, music producer, advertising and public relations consultant, lingerie designer, and singer known for her promotion and performing of the tecnocumbia genre. She was one of the most popular celebrities in Ecuador during her lifetime.

Bermeo was able to become an icon of Ecuadorian culture internationally. Over the course of her career, she released five studio albums.

From a young age, Bermeo took an interest in music. At eight years of age, she won an inter-school festival with her performances of the songs Fox incaico and Los Andes. She was also selected to be a starting member of the C.S. Emelec sports club's football team.

Bermeo studied Communication sciences at the University of Guayaquil's Faculty of Social Communication for five years, providing for herself by working as a kindergarten assistant teacher or selling . Before this, she was a member of Los Sorceras, an opera group, but decided to go solo. Bermeo would be one of the pioneers of the technocumbia genre and created its dress style, experimenting with the high boots and short skirts that would be adopted by all other technocumbia groups within Ecuador and abroad. In 2010, she released the single Poco a poco (Piece by piece).