Scot Safon

Scot Safon is an American media executive who formerly served as President of HLN and Executive Vice President and Chief Marketing Officer of CNN. In March 2018, Safon was named Chief Marketing Officer of UPtv.

Early life and education Safon was born to a Jewish family and earned a B.A. in economics and history from the University of Virginia and a M.B.A. from Cornell University. In June 2001, he spearheaded the network's We Know Drama branding initiative.

The Weather Channel Safon was named Executive VP and Chief Marketing Officer of The Weather Channel in 2013. He reported directly to the company's President at the time, David Clark, who said that Safon "has an almost legendary track record of building brands that people rely on and trust, making him an ideal fit as we grow [the] network." During a large restructuring of the company in 2014, Safon was let go from his role.

UPtv In 2018, Safon joined UPtv as Chief Marketing Officer. His team manages all brand communications for UP and plans to launch a lineup of original unscripted series.