Sarah Paiji Yoo

Sarah Paiji Yoo (born 1984) is an American entrepreneur who is the co-founder and CEO of Blueland, a company that offers cleaning and personal care products. Yoo attended Harvard University, where she received her first job working in undergraduate recruitment. In 2010, Yoo attended the Harvard Business School, which she left after her first year to pursue Snapette.

Career

Early career Yoo began a career in finance in 2005,

Snapette Yoo founded her first company Snapette, a platform for fashion shopping, in 2011. Snapette was acquired by PriceGrabber in 2013.

LAUNCH In 2014, Yoo founded LAUNCH, a startup accelerator. As a partner, she helped launch various fashion and beauty companies.

Blueland In 2018, after reaching out to Syed Naqvi, a director at the cleaning product brand Method, Yoo co-founded Blueland with John Mascari in 2019. Naqvi became the first employee at the company and currently serves as chief innovation officer.

Blueland was featured on Shark Tank in 2020, securing a fundraising deal with Kevin O'Leary. They have two sons. Yoo is of Korean descent.