About Sarah F. Wood
Born 1973. Sarah F. Wood is a British businessperson, entrepreneur, merchant, literary scholar, investor and academic.
Sarah Florence Wood (born 1973) is a British businesswoman. She is the co-founder of video advertising platform Unruly and received an OBE for services to innovation and technology.
Early life and education Wood was born in Newcastle upon Tyne, England where she lived until the age of ten before moving close to Brighton. Wood graduated from Cambridge University with a bachelor's degree in English and a master's degree in American literature.
Career From 2002 to 2004 Wood worked as a fundraising and development officer The Old Vic theatre in London. From 2004 to 2005, she was a lecturer in American Studies at the University of Sussex.
In 2006, Wood co-founded Unruly, a global video advertising marketplace, with Scott Button and Matt Cooker. In 2015 Wood and her co-founders sold Unruly to American media and publishing company News Corp.
In 2018, Wood was appointed a non-executive board member for global lifestyle clothing brand Superdry. additionally, She has served as a judge for the Women's Prize for Fiction. Wood is an independent director on the board of Tech Nation, a growth platform for British tech entrepreneurs.
Wood is also an ambassador for The Prince's Trust "Women Supporting Women" programme, and is on the advisory boards for AccelerateHer and City Ventures (University of London).
In October 2018, Wood released her first publication Stepping Up, about business leadership.
During 2021, Wood was appointed Non Executive Director of UK-based artificial intelligence company Signal AI. The company uses artificial intelligence to transform data into accessible business knowledge. Additionally in 2021, Wood was also appointed Non Executive Director of International investment firm Hambro Perks, an acquisition firm that provide capital and support to technology-enabled companies.
Wood has also been listed as a trustee for children's charity the Anna Freud National Centre.
Recognition In 2015, Wood was voted one of "15 Women to Watch in Tech" by Inc., one of Europe's "'most inspiring women' in technology" by Inspiring Fifty and #4 in Digital Spy's "Top 10 Women in Tech".
In November 2016 Wood received an OBE in the Queen's 90th Birthday Honours for services to innovation and technology.
In March 2023, Wood was listed as number 67 on the Evening Standard Tech Rich List with a reported networth of roughly £67 million.
Personal life She lives in London with her husband Scott Button and her three children.
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Important facts
People in Sarah F. Wood's life
Named in this biography and alive at the same time
Contemporaries
People whose lives overlapped Sarah F. Wood's
Frequently asked questions
Who is Sarah F. Wood?
UK tech executive & Quixote scholar (1973-)
When was Sarah F. Wood born?
Sarah F. Wood was born in 1973 in Newcastle upon Tyne.
What is Sarah F. Wood's occupation?
Sarah F. Wood is a businessperson, entrepreneur, merchant, literary scholar, investor and academic.
What nationality is Sarah F. Wood?
Sarah F. Wood is British.
Sources & further reading
Cite this page
APA: Biography.guide. (2026). Sarah F. Wood. https://biography.guide/sarah-f-wood/
MLA: "Sarah F. Wood." Biography.guide, https://biography.guide/sarah-f-wood/.
Chicago: "Sarah F. Wood." Biography.guide. https://biography.guide/sarah-f-wood/.
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