Sara Murray

Sara Murray born 2 November 1968, is a British entrepreneur and businesswoman who founded buddi ltd, a miniaturised tracking device for vulnerable people. She was a member of the British Government’s Technology Strategy Board

Early life and education Born in Lancashire, Murray went to Malvern Girls' College and then read Physiology, Psychology and Philosophy at St Hilda's College, Oxford.

Career Murray was chief executive of Big Technologies plc, the parent company of Buddi Ltd, incorporated in 2017, which listed on the London Stock Exchange in July 2021, raising £577 million.

On 18 March 2025, Murray was suspended as chief executive with the company stating it "could no longer rely" on a statement she had signed in relation to her connections with a network of "opaque" offshore shell companies. The company alleged that Murray had "provided untrue information to the company and its lawyers", and therefore the High Court, on her relationship with the offshore firms during litigation brought by former shareholders. Murray said in a statement that she did not "own or control any" of the offshore companies at the centre of the controversy and said the board was "unfit for purpose".

The decision to remove Murray was criticised by some of the company’s shareholders including Paul Sanger-Davies, who said the board had taken a "disastrous decision to remove Sara from her key leadership role, and in doing so have wiped out a significant amount of the company's value". He said she should be reinstalled "to her rightful place as leader so that she can repair the damage .