Sam Roddick

Samantha Roddick (born 1 July 1971) is an English business executive who is the founder of Coco de Mer, a British lingerie brand and retail store. She is the daughter of Body Shop founder and activist Anita Roddick.

Early life and education Roddick is the younger daughter of Anita and Gordon Roddick. She gained only two O-Levels due to having undiagnosed dyslexia. In addition, she set up Cockroach, a youth magazine; and taught art in Vancouver.

Coco de Mer

In December 2001, Roddick opened Coco de Mer in Covent Garden's Monmouth Street with an evening hosted by Dave Stewart, and a fly-poster campaign by Saatchi and Saatchi. In 2004 Roddick was prevented from registering the Coco de Mer name as a trade mark by French fashion designer Coco Chanel, the lawsuit citing the similarity in product range and name.

In 2011 the brand was purchased by British sex shop Lovehoney. In April 2014 former La Perla brand director Lucy Litwack was appointed as managing director of the company. Cristina Ceresoli was also brought on to be interim Chief Marketing Officer.

The name comes from the coco de mer palm tree of the Seychelles, which has the largest seed in the world. It had worked on a number of projects, including the 1994 Rwandan genocide; the release of the "Angola Three"; preventing sex-trafficking; and colony collapse disorder.

Television Roddick is an advisor on Channel Four tv show The Joy of Teen Sex.