Sam Eckholm

Sam Eckholm is an American United States Air Force veteran, influencer, and documentarian. He is best known for his YouTube videos, which have been described as taking viewers behind the scenes of the military. He was listed in Forbes 30 under 30 in 2026.

Biography Eckholm is the son of an Air Force pilot, and attended high school in Dallas. After high school, he attended the United States Air Force Academy, where he graduated in 2018. He studied legal studies. After college, he became a public affairs officer for the Air Force, where he first worked with the F-22 Raptor demonstration team for two years before moving to work with Air Mobility Command.

He left active duty in 2023, and subsequently relocated to San Francisco, where he launched SE Media. He partnered with the United States Air Force in 2024, and subsequently partnered with both the Air Force and the United States Space Force in 2025.

He describes himself as a storyteller, not an influencer. are one of the most watched aerospace and defense video series in the world.

In addition to the Air and Space Forces, he has partnered with NATO, the United States Secret Service, Boeing, Raytheon, Lockheed Martin, and Pratt & Whitney. He is signed with CAA.

As of 2026, he had over 2.5 million followers. He has had over one billion views. Eckholm was also listed in Forbes 30 Under 30 in the Social Media section in 2026.