Sam Ayoub

Sam Ayoub is an Australian rugby league manager for players such as Johnathan Thurston and Robbie Farah. He established Ultra Management (Sports) in 1988 where he is still a director.

Ayoub was one of the first player managers in the Australian Rugby League and has been called "one of the game's most powerful." One of his first clients, Adrian Lam, was his former touch football teammate. Tandy was found guilty of match fixing, but the charges against Ayoub were dismissed.

Ayoub was investigated by police again in 2016 after allegations of NRL salary cap breaches by the Parramatta Eels.

In 2019, Ayoub took two former employees to court, alleging they tried to poach 16 of his clients by amending their contracts without his knowledge while working for him. During cross examination, it was revealed that Ayoub sent numerous abusive and harassing messages to his former employees due to this discovery. Ayoub won the case.