Ros Simmons

Ros Simmons is a British businesswoman. She was the CEO of Vie at Home, a company for which she worked since it was launched in 1997, starting out as Marketing Director. In late 2008, Simmons successfully led a management buyout of the company, formerly known as Virgin Vie at Home, from Virgin Group. In December 2010, the company was sold to Helmut Spikker.

Background

After her training at the London College of Fashion, Simmons joined The Body Shop. During her seven years with the company, she held the position of Brand Manager with global responsibility for the Colour Cosmetics division.

In late 2009, Simmons closed the final Effective Cosmetics (Previously Virgin Cosmetics) stores, putting the chain into Administration.

In 2010, Simmons was nominated for a Real Woman Award in the Retail & Consumer Section.

In December 2010, VIE was sold to Helmut Spikker for an undisclosed sum.

In May 2011, Simmons resigned from the Board of Directors of VIE.

Personal background

Simmons lives with her husband Andy in West Sussex. Her hobbies include gardening, interior design and watching cricket.